India's first creator-led news app

Fact-checked opinions in under 60 seconds
For Those Who Refuse To Be Behind

Creator led. Editor verified.
Every story is researched, fact-checked, and structured for clarity.

AM Briefing
9:00 am daily
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8:00 pm daily
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10 new briefings · 9:00 AM
Politics ·Technology ·Finance ·Global News ·Sports ·60 Seconds ·AM Briefings ·PM Briefings ·Creator-Led ·No Doomscrolling ·Politics ·Technology ·Finance ·Global News ·Sports ·60 Seconds ·AM Briefings ·PM Briefings ·Creator-Led ·No Doomscrolling ·
News 2.0 ·Fact-Checked ·Built for Gen Z ·India's Creators ·Transparent ·Social-First ·Finite Format ·Astrology ·Entertainment ·Be Informed. Then Move On ·News 2.0 ·Fact-Checked ·Built for Gen Z ·India's Creators ·Transparent ·Social-First ·Finite Format ·Astrology ·Entertainment ·Be Informed. Then Move On ·

News is broken.

and everyone knows it. nobody fixed it.

Every option you have is too slow, too loud, too sensational or run by an algorithm that profits from your anxiety.

Aggregators
01
News Aggregators

Text-first, not social-native. Built on old-school supply. Too late to pivot to where the audience actually is.

Legacy Media
02
Legacy TV Networks

No trust. Shouting matches, slow to move. Expensive, non-relatable formats. The next generation simply isn't watching.

Social Platforms
03
The Social Giants

Entertainment first. Sensational algorithms. Never built for curated news, and mentally corrosive over time.

Indie Creators
04
Independent Creators

India's largest newswire, but unorganised, with no sustained reach, monetisation, or fact-checking infrastructure.

this is the part
where it gets
actually good

A managed marketplace
for real news.

Verified creators become the exclusive news suppliers. We give them structure. You get clarity. Finite format. Human + AI fact-checking. No sensationalism, by design.

"No endless scrolling. No echo-chamber algos. Hyper-personalised 60-second roundup of things that really matter."

What our users actually want

Nobody else
lives here.

Every competitor is either an aggregator or social-native. AM:PM is the only one that's both. First mover. Intentionally.

Where AM:PM sits versus the rest of the news marketTwo overlapping circles. The left circle is aggregators: aggregator platforms, legacy TV and print. The right circle is social-native: social feeds, independent creators, unverified noise. Only AM:PM sits in the overlap, curated and verified.AGGREGATORAggregatorplatformsLegacy TV& printSOCIAL-NATIVESocial feedsIndependentcreatorsUnverified noiseNobody elselives herecurated & verified
that sweet spot in the middle? that's us.

11 beats.
Nothing more.

Not everything. Just the eleven things that shape how you think, work, and live. Each beat, one dedicated creator team.

Beat 01
Product
What's launching & what's actually worth using.
Beat 02
Tech & AI
The models, tools & shifts reshaping how we work.
Beat 03
Startup & Investors
Funding rounds, founders & who's betting on what.
Beat 04
Commerce & Marketing
Brands, buyers & the campaigns that cut through.
Beat 05
Finance & Economy
Markets, money & what it means for you.
Beat 06
Healthcare & Medication
Breakthroughs, guidelines & what's real vs. hype.
Beat 07
Sports
The results, rivalries & moments that matter.
Beat 08
Fitness
Training, recovery & the science worth trusting.
Beat 09
Travel & Logistics
Routes, fares & how the world actually moves.
Beat 10
Art, Music & Entertainment
Culture, releases & what everyone's talking about.
Beat 11
Law & Policy
Rules, rulings & how they land on real life.
Showing 6 of 11
no fluff. no lifestyle content. just news that moves the needle.
these aren't our numbers.
they're india's.
we just read them right.

The numbers
don't lie.

The transparency wave that hit FMCG and fintech hasn't reached news yet. That's the white space.

49
Social News
49%
Indians on social news

Over 700M Indians use social platforms as a primary news source, with zero curation.

Share of population

Reuters Institute, Digital News Report 2026

91
Gen Z
91%
Gen Z relies on social

No product is built for how they actually consume. AM:PM is the first.

Gen Z reliance on social for news

Reuters Institute, Digital News Report 2026

3.8
Market Size
$3.8B
Indian news market

TV + Print. All of it ripe for disruption by a format-first, creator-led challenger.

FICCI–EY Indian M&E Report 2026 (news TV + print segment)

We didn't build AM:PM because we love news. We built it because we couldn't stand what news had become, shouting matches, doomscrolling, outrage loops with no end in sight.

We looked at what happened in food (clean labels, honest sourcing), in fintech (simple, transparent products), and asked: why hasn't this happened for news yet?

AM:PM is the answer. A managed marketplace where creators who are already doing good journalism finally get the structure, reach, and monetisation they deserve. And where you get 60 seconds of clarity instead of 6 hours of noise.

We occupy the one quadrant no one else does: aggregator and social-native at once. First mover advantage. And we intend to keep it.

Vision 01

Ride the trust and transparency wave in news. Informed citizens, no endless scrolling, AI labelling for full transparency.

Vision 02

Fuel the serious creator economy. Urban Company model for journalism, grow research-first citizen journalists globally.

AM
PM
Report beforeeveryone elsedoes.
your beat. your take. our distribution.
Apply to Supply
Creator Application

Journalist, researcher, news creator? Own a beat on AM:PM and get the reach, structure and monetisation you deserve.

  • One creator team per beat. Eleven beats, no overlap, no fighting for the same story.
  • Human + AI fact-checking behind every story you file, so your name stays clean.
Just here to read?

AM:PM News is out now. Two briefings a day, sixty seconds each, and a Flip on every story.

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