India's First Creator-Led News App

Fact-checked Opinions under 2 mins
For Those Who Refuse To Be Behind

Creator-led. Editor-verified.
Every story is researched, fact-checked, and structured for clarity.

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8:00 am daily
PM Roundup
8:00 pm daily
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What the new policy means for you — straight up
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AI and what the builders are watching
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Politics ·Technology ·Finance ·Global News ·Sports ·120 Seconds ·AM Briefings ·PM Briefings ·Creator-Led ·No Doomscrolling · Politics ·Technology ·Finance ·Global News ·Sports ·120 Seconds ·AM Briefings ·PM Briefings ·Creator-Led ·No Doomscrolling ·
News 2.0 ·Fact-Checked ·Built for Gen Z ·India's Creators ·Transparent ·Social-First ·Finite Format ·Astrology ·Entertainment ·Be Informed. Then Move On · News 2.0 ·Fact-Checked ·Built for Gen Z ·India's Creators ·Transparent ·Social-First ·Finite Format ·Astrology ·Entertainment ·Be Informed. Then Move On ·

The Problem

News is broken.

and everyone knows it. nobody fixed it.

Every option you have is too slow, too loud, too sensational — or run by an algorithm that profits from your anxiety.

Aggregators
01
News Aggregators

Text-first, not social-native. Suppliers are old school. Too late to pivot to where the audience actually is.

Legacy Media
02
Legacy TV Networks

No trust. Shout-fests, slow DNA. Expensive, non-relatable formats. The next generation simply isn't watching.

Social Platforms
03
The Social Giants

Entertainment first. Sensational algorithms. Not built for smart, curated news — mentally triggering in the long run.

Indie Creators
04
Independent Creators

India's largest newswire — but unorganised, with no sustained reach, monetisation, or fact-checking infrastructure.

this is the part
where it gets
actually good

What We Built

A managed marketplace
for real news.

Verified creators become the exclusive news suppliers. We give them structure. You get clarity. Finite format. Human + AI fact-checking. No sensationalism, by design.

"No endless scrolling. No echo-chamber algos. Hyper personalised 120-second roundup of things that really matter."

— What our users actually want

The White Space

Nobody else
lives here.

Every competitor is either an aggregator or social-native. AM PM is the only one that's both. First mover. Intentionally.

NEWS IN MARKET Aggregator platforms Legacy TV & print YOU CONSUME Social feeds Independent creators Unverified noise Nobody else Lives here curated & verified
that sweet spot in the middle? that's us.

What We Cover

9 beats.
Nothing more.

Not everything. Just the things that shape how you think, work, and live. Each beat, one dedicated creator team.

Beat 01
Politics
Beat 02
Finance
Beat 03
Global News
Beat 04
Tech & VC Funding
Beat 05
Entertainment
Beat 06
Sports
Beat 07
Astrology
Beat 08
Trigger Warning
Beat 09
National
no fluff. no lifestyle content. just news that moves the needle.
these aren't our numbers.
they're india's.
we just read them right.

Why Now

The numbers
don't lie.

The transparency wave that hit FMCG and fintech hasn't reached news yet. That's the white space.

49
Social News
49%
Indians on social news

650M+ Indians use social media as their primary news source — with zero curation.

Share of population
91
Gen Z
91%
Gen Z relies on social

No product is built for how they actually consume. AM PM is the first.

Gen Z reliance on social for news
3.8
Market Size
$3.8B
Indian news market

TV + Print. All of it ripe for disruption by a format-first, creator-led challenger.

Addressable market
Our Story

Built by people tired of the news.
Click to read why.(it's a good read, promise)

We didn't build AM PM because we love news. We built it because we couldn't stand what news had become — shouting matches, doomscrolling, outrage loops with no end in sight.

We looked at what happened in food (clean labels, honest sourcing), in fintech (simple, transparent products) — and asked: why hasn't this happened for news yet?

AM PM is the answer. A managed marketplace where creators who are already doing good journalism finally get the structure, reach, and monetisation they deserve. And where you get 120 seconds of clarity instead of 6 hours of noise.

We occupy the one quadrant no one else does: Aggregator-yes. Social-native-yes. First mover advantage. And we intend to keep it.

Vision 01

Ride the trust and transparency wave in news. Informed citizens, no endless scrolling, AI labelling for full transparency.

Vision 02

Fuel the serious creator economy. Urban Company model for journalism — grow research-first citizen journalists globally.

AM
PM

Early Access

Join before everyone else does.
unconventional takes. the ones your feed won't show.
For Readers
Reader Waitlist

Get first access to AM PM. News the way it should be — finite, curated, fact-checked.

For Creators
Creator Application

Journalist, researcher, news creator? Get the reach and monetisation you deserve. Apply to supply.

no spam. just two briefings a day, we promise.